Road safety gets personal

HIT HOME: A new online road safety campaign asking people how many family members they are willing to lose in a road crash has hit home in Whyalla.A new online road safety campaign is asking people how many family members they are willing to lose in a road crash.

This message is hitting home in Whyalla and across the Eyre Peninsula with seven road deaths on the Lincoln Highway in under one month.

Minister for Road Safety Tony Piccolo said the campaign aimed to remind people that the road toll was not just a number, it was about people.

“Road safety should be a priority for everyone and central to this campaign is a thought-provoking video which asks the very personal question: Are we comfortable with losing a loved one on the road?” he said.

“The video, which features the views of South Australians about road fatalities, is a poignant reminder that it is easy to become detached from road crash statistics.

“It seems obvious but we need to remind the public that every person lost on our roads is someone’s mother or father, sister, son or friend.”

View the video here.

Motor Accident Commission general manager Michael Cornish said the video reinforced research which showed many people did not consider they might be affected by a road crash.

“Perhaps we may have come to expect that the road toll is an unfortunate but unavoidable part of using our road system,” he said.

“However, this takes on a very different connotation when it becomes a personal matter for ourselves or our family.

“Our message to road users is simple: Please don’t be complacent while driving, make the decision to do the right thing.”

Mr Piccolo said all road users were responsible for each other’s safety.

“I would ask everyone to take a moment to watch this video and share it on social media to spread the message,” he said.

“We can all play a role in saving lives on our roads; every driver, every motorcyclist, every pedestrian and every cyclist is responsible.”

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